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How Changes to Ad Units Impact AdSense Earnings

A new feature in Google AdSense called Events History will help publishers easily understand their earning fluctuations. You will know how changes to various Google ads have impacted your revenue and CTR over time.

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As an AdSense publisher, you are always looking for effective ways to maximize your site’s revenue through Google Ads but without hampering the end user experience.
You therefore routinely experiment with ad units of different sizes, you rotate between different colors palettes, you fine-tune your section targeting tags – all this and more just to determine that perfect combination which will yield the highest the click-through rate.
There’s one problem though. When you make any change to your AdSense Ad units, you need to have them live on your website for least a week or two to determine whether that change has had an effect on your earnings, if any. And if you make more than one change in the same window, tracking their effect on performance gets even more difficult.
Things are about to become simple though.

Google Launches an AdSense Toolbar for Chrome

The AdSense Publisher toolbar is new official extension that will help you quickly access your AdSense earning reports in Google Chrome.

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Google today released a new extension for Google Chrome that will help you quickly access your AdSense earning reports without leaving the page you are currently reading.

Google AdSense Publisher Toolbar for Chrome

The extension, known as the AdSense Publisher Toolbar, offers a summary of your AdSense earnings for the current day, the previous day, the current month and the previous month. In addition to daily earnings data, it also show revenue data for top channels that you have created in your AdSense account.
There’s an interesting “lifetime revenue” section in the report that shows your total AdSense earnings from the day your account was approved for AdSense.
Once you install the extension, it connects to your Google AdSense account using OAuth and then uses AdSense APIs to fetch your earnings data. You need to authorize only once and thus, if you enjoy checking your AdSense report every hour, this extension could save you plenty of time.
I have multiple Google Accounts (for security reasons) and my AdSense account uses an email address that is different from my primary Gmail address. Earlier, I had to log out of Gmail to check my AdSense reports but with the AdSense Publisher Toolbar now available, I can get my basic earnings data without having to switch accounts.
On a different note, I have no idea why the Google team is calling this extensions the AdSense Publisher Toolbar when it only adds a button near your Chrome address bar and there are no toolbars anywhere. You click the AdSense button and your earnings report are almost instantly display in an overlay.
And if you activate the AdSense extension while you are on your website (that is running AdSense ads), you can turn on the “site overlay” mode and it will display a quick summary of each ad unit’s earnings that are available on that page. Channel names are confusing, especially when you have tons of them, so this visual mode will come very handy.

Tutorial: How to Setup Google DFP for Selling Ads

DoubleClick for Publishers (DFP), earlier known as Google Ad Manager, lets you sell direct ads on your website. This step-by-step tutorial will help you quickly get started with DFP.

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Say you use an advertising network like Google AdSense for serving ads but also accept direct advertisers on your website? Or have you signed up with multiple ad-networks but, due to limited ad space on your site, you will only like to run ads from the network that pays you the most money (read maximum CPM)?
In either of these cases, Google DFP, or DoubleClick for Publishers, could be an ideal solution for you. It is a free ad server from Google, like OpenX, that lets you sell ad space on your website more effectively
You may choose to run banner ads, text ads or even rich-media (like video and flash ads) through DFP. The tool, which was formerly known as Google Ad Manager, requires no downloads or installation and any website publisher can sign-up for the DFP program as long as they have an active Google AdSense account.